See exactly where AI
sends your buyers.
Run a live 4-turn buying sequence across ChatGPT and Perplexity. See whether your brand wins the final recommendation — and where buyers are sent.
Live AI queries · ChatGPT + Perplexity simultaneously · ~60s
Decision-stage probe running
—
—
ChatGPT
Perplexity
ChatGPT ChatGPT OpenAI
Perplexity Perplexity perplexity.ai
Probe complete
Set up your free account
to see your full results
Your 4-turn buying sequence has finished running across ChatGPT and Perplexity. Create your free account to see the full findings — no card required.
Decision-stage score (DSOV) for your brand
Turn-by-turn win/loss breakdown
Which competitor AI recommended instead
Full 4-platform diagnostic starts automatically
Your results are ready
Claim your results free.
Your probe has finished running. Create a free account to unlock your decision-stage score, turn-by-turn analysis, and a full 4-platform diagnostic.
Beta — All 6 measurement modules free forever
No password required · Free forever · Beta: all modules unlocked automatically
Decision-Stage Probe — Results
—
ChatGPT + Perplexity · 4-turn buying sequence · —
—
—
—
Turn-by-turn state
Prompt 1
First mention
Prompt 2
Competition
Prompt 3
Criteria filter
Prompt 4
Final decision
Platform outcomes
Full 4-platform diagnostic is running in the background… Your complete CODA, PSOS, and Citation Audit will be ready in the platform.
Active brand ▾
—
—
↑ Click to switch brand / product
Overview
Diagnostics
Competitive
Financial
Paid Features
Account
—
Dashboard
AIVO Optimize
Last diagnostic for — · —
AIVO Paradox — Visibility vs Decision-Stage Outcome
PSOS — Prompt Space Occupancy
—
—
AI awareness across categories and contexts
Gap
—
pts
CODA — Decision-Stage Win Rate
—
—
Final buying recommendation win rate
Run a diagnostic to see your brand's AI performance summary.
Key metrics
PSOS Score
—
Awareness score
CODA Win Rate
—
Decision stage
Revenue at Risk
—
At 30% AI share
Tests this month
—
—
Platform breakdown
ChatGPT
CODA
—
Perplexity
CODA
—
Gemini
CODA
—
Grok
CODA
—
Full Platform Diagnostic
What's happening: Running your full 4-turn DPA sequence across all 5 platforms simultaneously. Each platform independently answers the same buying sequence — the differences between platforms reveal where your brand is strong and where it's vulnerable.
5 platforms running in parallel 4 turns per platform AI analysis extracts P/W/O/R states CODA scores calculated on completion
Running: —
—
Diagnostic complete
All 5 platforms · 4-turn sequence · CODA scores computed
CODA — Conversational Outcome & Decision Analysis
CODA Analysis
4-turn buying sequences across all 5 platforms. Win rate, drop-off point, competitor substitution, and final recommendation routing.
—
Decision win rate ⓘ
—
—
AI visibility score ⓘ
Brand appears in conversations
—
Conversion gap ⓘ
Points lost from visibility to win
Run a full diagnostic to generate your CODA analysis.
Decision journey by platform
Sequence for —
ChatGPT
Perplexity
Gemini
Grok
Claude
C
Prompt 1
Consideration
Run diagnostic to populate
Pending
O
Prompt 2
Options
Run diagnostic to populate
Pending
D
Prompt 3
Decision
Run diagnostic to populate
Pending
A
Prompt 4
Attribution
Run diagnostic to populate
Pending
Stage integrity — average across all platforms
Prompt 1
Consideration ⓘ
—
% of platforms where brand is present
Prompt 2
Options ⓘ
—
% survives competitor comparison
Prompt 3
Decision ⓘ
—
% wins criteria filter
Prompt 4
Attribution ⓘ
—
% wins final recommendation
Run-level outcome matrix
Platform Consideration Options Decision Attribution Outcome Displaced by
Run a diagnostic to populate the outcome matrix
PSOS — Presence & Stability Score
Prompt Space Occupancy
How consistently does your brand appear across the full range of AI queries buyers ask — from early research through to final purchase decision?
How to run a PSOS audit — 3 steps
① Complete all fields — Brand name, product, category, market, and USPs. The more specific you are, the more accurate your prompts will be. Don't skip competitors — they enable displacement tracking so you see who replaces your brand when it loses.
② Click "Generate Prompt Cluster" — This builds your 40 frozen prompts. Review them before running and deselect any that aren't relevant to your category.
③ Click "Run PSOS Audit" — Sends all prompts to every selected platform. Takes 3–5 minutes. You can navigate to other sections while it runs — results save automatically.
What it measures
How often your brand is mentioned across 50 different buying-intent queries — spanning awareness, comparison, and final decision stages.
How it works
LLM Analysis generates 50 realistic buyer questions for your category. Each is sent to the AI platforms you select. Your brand's presence and position in each response is scored.
What the score means
Fragile (0–39) — inconsistent presence. Moderate (40–69) — present but not dominant. Strong (70–100) — consistently visible across all query types.
Prompt Cluster ⓘ
1
Brand Inputs
2
Review & Select
3
Run Planner
4
Freeze & Run
Brand name ⓘ
Product or Service ⓘ
Key competitors ⓘ
Brand USPs ⓘ
Market ⓘ
Target prompts ⓘ
Intent distribution ⓘ
20%
Awareness ⓘ
Expert validation & leaderboard queries
30%
Comparison ⓘ
Head-to-head & objection resolution queries
50%
Decision ⓘ
Best-for & direct recommendation queries
Generation method ⓘ
LLM Analysis (recommended)
Semantically varied, intent-stratified, properly dated. 7 anchor prompts auto-tagged — these are the highest-value queries where winning the AI recommendation has the greatest commercial impact for your brand.
Manual Entry
Paste your own prompts directly. One per line. Minimum 5 prompts required — useful for testing specific queries you know your buyers use.
Cluster
Total: 0
Selected: 0
Anchors: 0
Select Platforms
ChatGPT
50% weight · Direct API
✓
Gemini
25% weight · Direct API
✓
Perplexity
15% weight · Direct API
✓
Grok
10% weight · Direct API
✓
Run Configuration
Replicates per prompt ⓘ
Country ⓘ
Total run tickets: 600
(40 prompts × 4 engines × 3 replicates)
Est. API cost: ~$0.67 · Est. time: ~10 min
What's happening: Each of your 40 frozen prompts is being sent independently to each platform, repeated 3 times. This reveals both whether your brand appears (hit/miss) and where it appears in the response (prominence — first mention = highest score, later = lower score).
40 prompts per platform 3 replicates for statistical reliability Hit detection + prominence scoring per response psos_v2.0 formula calculated on completion
Running 0 prompts × 4 platforms × 3 replicates
Overall progress 0 / 0
—
—
—
Five dimensions — psos_v2.0 ⓘ
Breadth · 30% ⓘ
—
Depth · 30% ⓘ
—
Resilience · 20% ⓘ
—
Sentiment · 10% ⓘ
—
Decay · 10% ⓘ
—
Requires 56 days history
Platform breakdown ⓘ
ChatGPT
50%
—
Gemini
25%
—
Perplexity
15%
—
Grok
10%
—
Formula: psos_v2.0 · B×0.30 + D×0.30 + R×0.20 + S×0.10 + Dc×0.10 · Engine weights: ChatGPT 50% · Gemini 25% · Perplexity 15% · Grok 10%
Cluster version: — · Scored: — · Replicates: 3
Full scoring breakdown per prompt. Per-platform hit/miss, prominence score, and overall hit rate across all replicates.
Prompt Intent Anchor ChatGPT Gemini Perplexity Grok Prominence Hit Rate
—
—
—
PFI Component Breakdown ⓘ
Fragility by intent type
The highest-value decision-stage prompts. Anchor 18–24 dependent mid-tier prompts. Cascade alert triggers if 2+ fall below threshold.
Anchor Prompt Type Prominence ChatGPT Gemini Perplexity Grok Status
Cluster Comparison
Compare PSOS scores across all named clusters for this brand. Run each cluster at least once to populate this view.
Citation Destination Audit
When AI mentions your brand — where does it send the buyer?
Our research found 19 of 20 brands record 0% own-site citations at peak purchase intent. AI mentions the brand but routes the traffic elsewhere.
🔍
This is a manually-delivered audit
AI citation destinations can only be accurately measured through real consumer interfaces — not API calls. Our research team runs your brand through live AI sessions, captures every citation pill and link, and delivers a full destination breakdown within 48 hours.
📍
Real interface testing
Browser-based sessions on ChatGPT, Perplexity, Gemini and Grok consumer interfaces
🔗
Every citation captured
All pill links, inline citations, and source cards classified into destination types
📊
Full breakdown delivered
Own site vs retailer vs marketplace vs competitor — by platform and turn
Request my Citation Audit →
Delivered within 48 hours · [email protected]
Why this matters — research finding
When AI mentions your brand in a buying conversation, the traffic doesn't go to your site — it goes wherever the AI chose to cite. Our research across 3,700+ citation events found 19 of 20 brands record 0% own-site citations at peak purchase intent. Retailers, editorial sites, and marketplaces capture the traffic that AI generates for your brand. The Citation Destination Audit reveals exactly where your citations are going — and which destinations are capturing the commercial value that should be yours.
AI Overviews Analysis
Is your brand present — and winning — in Google's AI Overviews?
AI Overviews now appear above organic results for millions of buying queries. Unlike API platforms, this can only be tested through live browser sessions. AIVO runs your brand manually and delivers a full presence and outcome report.
AI Revenue Intelligence
What is your brand's
AI revenue position?
Two numbers that matter: what AI is costing you right now, and what's available if you start winning the category.
Brand / product name
Annual revenue for this product ⓘ
This product only
Total market spend (TAM) optional ⓘ
All competitors · unlocks Opportunity
🧮 Calculations use your actual CODA win rate from the diagnostic — not a sector estimate. Your visibility gap is precisely measured, not assumed.
Head-to-Head
Brand vs Brand — Live AI Battle
Run your brand against any competitor in a live 4-turn buying sequence across all 5 AI platforms. See exactly who survives to the recommendation.
Your brand
VS
Competitor
Product or Service
AI platform
Category Leaderboard
Who wins the AI buying decision in your category?
Test up to 6 brands in a head-to-head category ranking. Composite CODA scores across all platforms and sequences.
Rank
Brand
CODA
PSOS
AI gap
Verdict
Enter brands above and run the leaderboard to see category rankings.
⊞
Reports & Exports
PDF scorecard exports, monthly diff reports, and run-over-run change tracking. Included in Growth and above.
$199
per month · Growth plan
PDF scorecard exports (full diagnostic)
Monthly diff reports showing score movement
Platform-level change tracking
Competitor displacement trend analysis
Unlimited diagnostics
[email protected] · aivoedge.net
✦
Remediation + Custom Clusters
Full remediation strategy built from your exact sequence data, plus custom PSOS prompt clusters targeting specific buying contexts. Pro plan and above.
$395
per month · Pro plan
Correctable mechanism briefing
Remediation action plan (turn-specific)
Up to 3 named custom PSOS clusters
Up to 10 brand profiles
Priority onboarding with research team
Everything in Growth included
[email protected] · aivoedge.net
Plans & Billing
Choose your plan
Measure free, forever. Pay only when you're ready to fix what AI is doing to your brand.
Free
$0/mo
Full diagnostic access, forever. No credit card, no trial, no downgrade.
ChatGPT · Perplexity · Gemini
CODA decision-stage win rate
PSOS visibility score
Competitor displacement map
Revenue at risk calculator
1 brand profile
5 diagnostics/month
Grok & Claude platforms
Remediation strategy
Citation Audit
AI Overviews
Growth
$199/mo
All six platforms, automated remediation, and scheduled monitoring.
Everything in Free
Grok & Claude — all 5 platforms
Automated remediation strategy
Unlimited diagnostics
Monthly PSOS tracking & trends
Named competitor displacement
Turn-level drop-off analysis
Results export for internal sharing
1 brand profile
Citation Audit
AI Overviews
Need more profiles? Contact us for bespoke pricing →
Agency
$695/mo
Multi-brand management with category-level competitive intelligence.
Everything in Pro
12 brand profiles
White-label client reporting
Category-level competitive ranking
Dedicated account support
Multi-user access
Custom onboarding
Need more than 12 profiles? Contact us for Enterprise pricing →
Common questions
Can I cancel anytime?
Yes — all plans are monthly, no contracts. Your data stays accessible on Free after cancellation.
What happens to my data if I downgrade?
All diagnostic history is preserved. Paid features become locked but your data is not deleted.
How does the Citation Audit work?
Our team runs your brand through live AI interfaces, captures every citation and link, and delivers a full destination breakdown within 48 hours.
Questions about Agency pricing?
Contact us at [email protected] — we can discuss volume discounts and custom onboarding.
Account
Your AIVO Optimize account
Profile
Name
—
Email
—
Company
—
Plan
—
Brand profiles
— — — —
Usage this month
Diagnostics run
—
Monthly limit
—
Plans & Billing
Password
Update your password, or request a reset link if you've forgotten it.
Notification preferences
Weekly diagnostic summary
Score summary emailed every Monday
Score drift alerts
Notified when CODA or PSOS moves by 5+ points
Retest reminders
Reminder to re-run after 30 days of inactivity
Product updates
New features and platform announcements
Data & Privacy
Export or delete all data associated with your account. Deletion is permanent and cannot be undone.
Subscription
Add a brand
Each brand profile stores its own diagnostic history, PSOS runs, and settings.
Admin Panel
Summary
Total users
0
Beta users
0
Beta mode
ON
Configuration
Beta mode
ON
Monthly test limit
Paid price ($/month)
Users
Name Email Company Plan Tests used Registered Beta access
No users registered yet
Overview
Monday 23 March 2026
⚠️ 3 payment failures need attention
Last sync 2 min ago
Monthly Recurring Revenue
$3,315
↑ +$390 vs last month
Total Accounts
284
↑ 17 free accounts · 17 paid
Tests Run (Today)
43
↔ 312 this week · 1,204 this month
Unresolved Payment Failures
3
↑ $585/mo at risk — action needed
Conversion Funnel
Signed up
284
284
100%
Ran first test
234
234
82%
3+ tests run
136
136
48%
Visited remediation
88
88
31%
Generated plan
54
54
19%
Upgraded to paid
17
17
6%
Tests Run — Last 14 Days
7-day avg
44.6
peak day
71
total 14d
624
Live Activity
Sophie Clarke upgraded to Remediation Plan
4 minutes ago
Marcus Webb ran a brand test — Barclays · Banking
11 minutes ago
Priya Nair generated a remediation plan — Medik8
18 minutes ago
Payment failed — James Holloway · $199 · card declined
34 minutes ago
Elena Marchetti signed up — referred from LinkedIn
51 minutes ago
Tom Ashworth downloaded schema-markup.html
1 hour ago
Top Upgrade Opportunities
12 free users flagged for outreach — sorted by priority score
UserBrand testedGap scoreTestsSignalsPriorityStatus
Priya Nair
[email protected]
 Medik8 62pt 7
3+ testsrem visitedplan gen'dfiles DL
94
 New
Tom Ashworth
[email protected]
 Charlotte Tilbury 55pt 5
3+ testsrem visitedfiles DL
87
 New
Marcus Webb
[email protected]
 Barclays 48pt 4
3+ testsrem visited
72
 Contacted
🔍
Total 284
Free 267
Paid 17
Flagged 12
New today 8
NameCompanyPlanTestsTop brandGap scoreLast activeSigned upSourceFlag
Upgrade Opportunity Queue
System-flagged free accounts ranked by conversion probability. Updated nightly.
New — not contacted
8
Contacted
3
In discussion
1
Converted this month
4
User
Tests
Gap
Files
Priority
Status
Payment Failures
3 unresolved failures · $585/mo at risk
⚠️
3 paying customers have unresolved payment failures
Stripe will retry automatically, but customers at 2+ retries should be contacted manually. After 4 failed retries Stripe cancels the subscription.
Customer
Amount
Failure reason
Retries
Next retry
Status
Resolved This Month
4 failures resolved — 3 via retry, 1 via manual card update
Customer
Amount
Reason
Retries
Resolved
Status
Sarah Okonkwo
$199
insufficient_funds
2
19 Mar 2026
Resolved
Daniel Fischer
$199
card_expired
1
15 Mar 2026
Resolved
Natalie Chow
$199
do_not_honor
3
12 Mar 2026
Resolved
Robert Patel
$199
card_declined
1
8 Mar 2026
Resolved
Edge & Evidentia Referrals
Platform users who converted to full service engagements
Total referrals
9
Closed won
4
Revenue attributed
$38,400
Platform ROI
11.4×
User
Product
Trigger
Value
Status
Date
In-Platform Notifications
Messages sent to individual users — shown on login
Broadcasts
Platform-wide banners shown to all users or a specific segment
Remediation Plan now live — upgrade today
Live
Target: Free users · Started 20 Mar 2026 · Ends 31 Mar 2026
Your diagnostic revealed the gap. The Remediation Plan fixes it — citation placement, technical foundation, and content briefs personalised to your brand. From $199/mo.
Seen by 184 users
Clicked 31 times
Dismissed 153
Head-to-Head feature now available
Ended
Target: All users · 1 Mar – 15 Mar 2026
Test your brand against any competitor in a live 4-turn AI buying conversation. See exactly who survives to recommendation.
Tests by Category (this month)
MRR Trend (last 6 months)
Current MRR
$3,315
Growth rate
+13%
Churn rate
2.1%
Top Brands Tested (all time)
Clarins
142
Barclays
122
Medik8
105
Charlotte Tilbury
92
iPhone 16 Pro
75
NatWest
67
Samsung Galaxy
54
Key Platform Metrics
Avg tests per user
4.4
Avg gap score (all tests)
38pt
% brands fully eliminated
62%
Avg time signup → first test
8 min
Avg time first test → upgrade
9 days
API cost per test (avg)
$0.043
API cost / MRR ratio
1.6%
Revenue per free user
$0.23
Signup Source Attribution
Email Campaign
108
38%
LinkedIn
85
30%
Direct
54
19%
Referral
28
10%
Other
9
3%
Admin Audit Log
Immutable record of every admin action. Append-only.
TimeAdminActionUser affectedDetail
23 Mar 2026 00:14Paul Shealsplan_upgradedSophie Clarkefree → remediation
22 Mar 2026 16:32Tim de Rosennotification_sentPriya Nairtype: upgrade_prompt
22 Mar 2026 14:55Paul Shealsnote_addedMarcus WebbAdmin note updated
22 Mar 2026 11:18Tim de Rosenflag_setTom Ashworthflagged_for_upgrade = true
21 Mar 2026 09:44Paul Shealsbroadcast_created—target: free users
20 Mar 2026 17:02Tim de Rosenpayment_failure_resolvedSarah Okonkwoadmin_contacted = true
19 Mar 2026 14:11Paul Shealsnotification_sentElena Marchettitype: retest_reminder
18 Mar 2026 10:29Tim de Rosenplan_upgradedJames Oseifree → remediation
Deliver Citation Audit
Input manual audit results — populates the Citation Audit panel for the specified user
Audit Details
Destination Breakdown
How it works
1. Run the manual citation audit for the user's brand using real browser sessions
2. Count citation pills and links across all platforms and turns
3. Classify by destination type (retailer, editorial, marketplace, competitor, own site)
4. Fill in this form and click Deliver
5. The data is stored in localStorage under the user's session
6. Next time they visit Citation Audit, the gate screen is replaced with their results
Destination types
■ Premium Multi-Brand Retailers — Lookfantastic, Space NK, Sephora
■ Editorial / Review Sites — Byrdie, InStyle, Vogue, Allure
■ Mass Marketplace — Amazon, Boots, ASOS
■ Competitor Brand Sites — named competitor .com
■ Own Site (brand.com) — direct brand destination
■ Video / Editorial Platform — YouTube, Reddit
■ Other — aggregators, price comparison, other
Deliver AI Overviews Report
Input manual Google AI Overviews results — populates the AI Overviews panel for Pro users
Report Details
Comma-separated
Query Results
Query
AIO shown
Brand present
Brand wins
Winner
How to run the test
1. Open Chrome in incognito mode (UK VPN if needed)
2. Search each query — note if an AI Overview appears
3. If AIO shown: is the brand named? Is it the recommended brand?
4. Note which brand wins if not the client
5. Enter results above and click Deliver
6. Pro user sees results immediately on next visit
Scoring logic
Presence % — brand present ÷ queries where AIO was shown
Win % — brand wins ÷ total queries tested
Gap — presence minus win rate — calculated automatically
Admin Users
PS
Superadmin
TD
Tim de Rosen
Admin
Automation Rules
Flag users with 3+ tests
Flag users with gap > 40pt
Flag remediation tab visited
Flag all 3 files downloaded
Auto retest_reminder at 30d
Alert on payment failure
Platform Config
Free tier test limit
Unlimited
Remediation plan price
$199/mo
Signup gate enabled
Maintenance mode
Preview mode bypass
API & Integrations
Anthropic API
Connected
OpenAI API
Connected
Stripe
Not connected
Postmark (email)
Not connected
Database
localStorage (dev)
User Detail
Send Notification
Shown in-platform when the user next logs in. Not an email.
Action completed
Overview
Monday 23 March 2026
⚠️ 3 payment failures need attention
Last sync 2 min ago
Monthly Recurring Revenue
$3,315
↑ +$390 vs last month
Total Accounts
284
↑ 17 free accounts · 17 paid
Tests Run (Today)
43
↔ 312 this week · 1,204 this month
Unresolved Payment Failures
3
↑ $585/mo at risk — action needed
Conversion Funnel
Signed up
284
284
100%
Ran first test
234
234
82%
3+ tests run
136
136
48%
Visited remediation
88
88
31%
Generated plan
54
54
19%
Upgraded to paid
17
17
6%
Tests Run — Last 14 Days
7-day avg
44.6
peak day
71
total 14d
624
Live Activity
Sophie Clarke upgraded to Remediation Plan
4 minutes ago
Marcus Webb ran a brand test — Barclays · Banking
11 minutes ago
Priya Nair generated a remediation plan — Medik8
18 minutes ago
Payment failed — James Holloway · $199 · card declined
34 minutes ago
Elena Marchetti signed up — referred from LinkedIn
51 minutes ago
Tom Ashworth downloaded schema-markup.html
1 hour ago
Top Upgrade Opportunities
12 free users flagged for outreach — sorted by priority score
UserBrand testedGap scoreTestsSignalsPriorityStatus
Priya Nair
[email protected]
 Medik8 62pt 7
3+ testsrem visitedplan gen'dfiles DL
94
 New
Tom Ashworth
[email protected]
 Charlotte Tilbury 55pt 5
3+ testsrem visitedfiles DL
87
 New
Marcus Webb
[email protected]
 Barclays 48pt 4
3+ testsrem visited
72
 Contacted
🔍
Total 284
Free 267
Paid 17
Flagged 12
New today 8
NameCompanyPlanTestsTop brandGap scoreLast activeSigned upSourceFlag
Upgrade Opportunity Queue
System-flagged free accounts ranked by conversion probability. Updated nightly.
New — not contacted
8
Contacted
3
In discussion
1
Converted this month
4
User
Tests
Gap
Files
Priority
Status
Payment Failures
3 unresolved failures · $585/mo at risk
⚠️
3 paying customers have unresolved payment failures
Stripe will retry automatically, but customers at 2+ retries should be contacted manually. After 4 failed retries Stripe cancels the subscription.
Customer
Amount
Failure reason
Retries
Next retry
Status
Resolved This Month
4 failures resolved — 3 via retry, 1 via manual card update
Customer
Amount
Reason
Retries
Resolved
Status
Sarah Okonkwo
$199
insufficient_funds
2
19 Mar 2026
Resolved
Daniel Fischer
$199
card_expired
1
15 Mar 2026
Resolved
Natalie Chow
$199
do_not_honor
3
12 Mar 2026
Resolved
Robert Patel
$199
card_declined
1
8 Mar 2026
Resolved
Edge & Evidentia Referrals
Platform users who converted to full service engagements
Total referrals
9
Closed won
4
Revenue attributed
$38,400
Platform ROI
11.4×
User
Product
Trigger
Value
Status
Date
In-Platform Notifications
Messages sent to individual users — shown on login
Broadcasts
Platform-wide banners shown to all users or a specific segment
Remediation Plan now live — upgrade today
Live
Target: Free users · Started 20 Mar 2026 · Ends 31 Mar 2026
Your diagnostic revealed the gap. The Remediation Plan fixes it — citation placement, technical foundation, and content briefs personalised to your brand. From $199/mo.
Seen by 184 users
Clicked 31 times
Dismissed 153
Head-to-Head feature now available
Ended
Target: All users · 1 Mar – 15 Mar 2026
Test your brand against any competitor in a live 4-turn AI buying conversation. See exactly who survives to recommendation.
Tests by Category (this month)
MRR Trend (last 6 months)
Current MRR
$3,315
Growth rate
+13%
Churn rate
2.1%
Top Brands Tested (all time)
Clarins
142
Barclays
122
Medik8
105
Charlotte Tilbury
92
iPhone 16 Pro
75
NatWest
67
Samsung Galaxy
54
Key Platform Metrics
Avg tests per user
4.4
Avg gap score (all tests)
38pt
% brands fully eliminated
62%
Avg time signup → first test
8 min
Avg time first test → upgrade
9 days
API cost per test (avg)
$0.043
API cost / MRR ratio
1.6%
Revenue per free user
$0.23
Signup Source Attribution
Email Campaign
108
38%
LinkedIn
85
30%
Direct
54
19%
Referral
28
10%
Other
9
3%
Admin Audit Log
Immutable record of every admin action. Append-only.
TimeAdminActionUser affectedDetail
23 Mar 2026 00:14Paul Shealsplan_upgradedSophie Clarkefree → remediation
22 Mar 2026 16:32Tim de Rosennotification_sentPriya Nairtype: upgrade_prompt
22 Mar 2026 14:55Paul Shealsnote_addedMarcus WebbAdmin note updated
22 Mar 2026 11:18Tim de Rosenflag_setTom Ashworthflagged_for_upgrade = true
21 Mar 2026 09:44Paul Shealsbroadcast_created—target: free users
20 Mar 2026 17:02Tim de Rosenpayment_failure_resolvedSarah Okonkwoadmin_contacted = true
19 Mar 2026 14:11Paul Shealsnotification_sentElena Marchettitype: retest_reminder
18 Mar 2026 10:29Tim de Rosenplan_upgradedJames Oseifree → remediation
Admin Users
PS
Superadmin
TD
Tim de Rosen
Admin
Automation Rules
Flag users with 3+ tests
Flag users with gap > 40pt
Flag remediation tab visited
Flag all 3 files downloaded
Auto retest_reminder at 30d
Alert on payment failure
Platform Config
Free tier test limit
Unlimited
Remediation plan price
$199/mo
Signup gate enabled
Maintenance mode
Preview mode bypass
⚙ Dev &am